Zynga’s Next Move: Gamification
February 26th, 2011
Via GigaOm, a look at Zynga’s next steps and the overall trend towards gamification: “…Last week began with stories that social game maker Zynga was raising $250 million at a valuation north of $7 billion. By the end of the week, the company was close to raising twice that, at a $10 billion figure. But […]
Read more »Augmented Reality: Taking Digital Marketing To The Millenials
February 1st, 2011
Via Luxist, an interesting in-depth look at how augmented reality is taking digital marketing strategies to a more sensory, immediate, attuned level — perfect for Millenials, and others on either side of the generational divide. AR enables consumers to virtually try on jewelry, watches, clothing and handbags. As the article notes: Millennials are defined as […]
Read more »Avatarnomics: Wall Street Style Monetary Exchange Trading Systems For Virtual Currency
November 24th, 2010
Via The Monetary Future, an interesting report on the development of Wall Street style monetary exchange trading systems specifically designed to handle virtual currency exchange: “…I have been writing about virtual currency for some time and have witnessed its emergence from an obscure form of monetization and reward system in role playing games(RPG), virtual worlds(VW), […]
Read more »All For (Jugger) Naught? The Next Big Social Networking Trend
October 10th, 2010
Via Global Guerrilla, an interesting hypothesis on what the next social networking “juggernaught” might look like. As the article notes: “…Up until now, Facebook and Twitter have just been riffs on blogs. These networks are pretty much dealing the same ideas the community building blogging software was talking about back in 2001.* Essentially: blogs + […]
Read more »Billions Surfed Daily…
October 1st, 2010
Via KZero, a very interesting update on the average user numbers in virtual worlds. As the report notes: “…Virtual worlds with an average user age of between 10 and 15 account for 46% of the total market – that’s 468m of the 1.009bn as at Q3 2010. Shown below is the updated Universe chart for […]
Read more »Avatarnomics: Giving Virtual Currency Some Credit
September 23rd, 2010
Via The New York Times, an interesting article on Facebook’s efforts to develop a virtual currency system that some day could turn into a multibillion-dollar business. As the report notes: “…Facebook began testing its virtual currency, called Credits, more than a year ago with some popular games on Facebook. This month, Credits passed a milestone […]
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