Archive for February, 2011

Zynga’s Next Move: Gamification

Via GigaOm, a look at Zynga’s next steps and the overall trend towards gamification: “…Last week began with stories that social game maker Zynga was raising $250 million at a valuation north of $7 billion. By the end of the week, the company was close to raising twice that, at a $10 billion figure. But […]

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Augmented Reality: Taking Digital Marketing To The Millenials

Via Luxist, an interesting in-depth look at how augmented reality is taking digital marketing strategies to a more sensory, immediate, attuned level — perfect for Millenials, and others on either side of the generational divide. AR enables consumers to virtually try on jewelry, watches, clothing and handbags.  As the article notes: Millennials are defined as […]

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