NASCAR Drives Millenial Viewership Through Fantasy Sports

Via Ozy, an interesting article on how NASCAR is using fantasy sports to drive viewership: We’ve all been there. A friend hosts a watch party for the big game, putting out a tasty spread and rustling up extra seats in front of the TV. And yet, once the action begins, everyone is glued to their […]

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Making esports As Big As The NBA

Via Quartz, an interesting interview on esports: When Michael Prindiville started at NBC Sports Ventures in 2015, esports was still a twinkle in the eye of most traditional broadcasters’ eyes, but he shepherded several competitive gaming broadcasts to NBC’s traditional and digital platforms. Then, in 2018, he took the helm of the venerable esports organization […]

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The Complete Guide To eSports

Via Quartz, a summary overview of the esports universe: National carriers like ESPN and TNT broadcast the games. Major NBA and NFL power brokers field teams. International sponsors, like Mastercard, Toyota, and Intel, fill the gaps in broadcasts. And the stars themselves have started popping up on late-night TV. If you don’t think esports—in your stodgy […]

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When A Live Concert Inside A Video Game Feels Like The Future

Via The Verge, a look at today’s Fortnite’s Marshmello concert, a bizarre and exciting glimpse of the future: Even if you’re not a huge fan of electronic music or have never heard of the EDM producer Marshmello, Fortnite’s live in-game concert was still a shockingly stunning sight to behold — it was also an unprecedented moment […]

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‘Rocket League’ Is Poised To Become The Next Major Esport

Via Forbes, a look at the potential of Rocket League to become the next major eSport: Rocket League is a rapidly growing esport, amassing a massive fanbase and an active community in the three and a half years since its release. The finale of the last Rocket League Championship Series was broadcast live to over 160,000 viewers […]

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eSports: Using NBA 2K To Build Basketball and Its Brand Globally

Via Ozy, an interesting look at the power of eSports to build the NBA sport and brand overseas: The NBA has come up with a game plan for building robust fan bases in places like Berlin and Shanghai without having to fly any players across any oceans or find suitable arenas to host games — […]

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