Our Logo / Tilting at Windmills

We are occasionally asked about our corporate identity so are pleased to explain it in more detail here. The SynWorlds Group’s logo is meant to convey an ongoing transition and connection between the real world and the virtual world, each represented by a version of a windmill. These physical and synthetic worlds – just as the windmills in our identity package – exist in synchronized times and places, overseen by an entire virtual community as depicted by the city in the clouds. And, while we did not start out with this in mind, we have to concede that our windmills quickly led us to recall perhaps one of the earliest protagonists to live, work, and play in an immersive virtual world – the self-styled Don Quixote de la Mancha who, descending into fantasy and convinced he was a knight-errant, set out with his companion Sancho Panza in search of adventures that included attacking windmills they believed to be ferocious giants.

This entry was posted on Friday, July 6th, 2007 at 9:25 pm and is filed under Blog.  You can follow any responses to this entry through the RSS 2.0 feed.  You can leave a response, or trackback from your own site. 

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